Web and Data Expertise
More than any other factor, data expertise is critical to success with personalized and segmented marketing. Two kinds of knowledge are key:
- Ability to integrate data from multiple sources
- Ability to optimize data flow through digital print equipment and other media
Pii has been on the front line of technology for sales-support for more than a decade, developing fast, flexible solutions that work for people in the field. We maintain Equifax business and consumer databases in-house. We are also an advanced user of new equipment from Xerox, IBM and other technology leaders.
Data Analytics:
Pii provides data analysis and research services using cutting-edge research and behavioral data techniques to identify and interpret customer buying patterns. Information leads to insight, insight to action — enabling you to make customer data work for you in ways you never thought possible.
Web and Data Management: Keep It Simple in the Field
Pii understands the local sales representative’s need to do systematic prospecting while staying in touch with existing customers. Conductor makes it easy for your representatives to keep up with all their essential marketing tasks.
- List Acquisition — point and click options
- 112 million households, 21 million businesses
- Select by demographics
- Over 400 “selects” available
- Scrub against DNC, existing customers, etc.
- Retention Tools — greeting cards, newsletters, rewards
- Mail to entire customer list
- Select/deselect individual names
- Click for language options
By helping your sales force get its marketing done, we help them build “bonded relationships,” maximizing your share of each customer’s lifetime value.
Web and Data Management: Corporate Control
The field needs flexibility. Corporate needs control. Templates on your Conductor site guarantee compliance with brand and messaging standards. Online approval tools are available where needed, but the need for individual reviews and approvals can be held to a minimum; for example, Conductor can be configured to ensure your sales rep sees only products he or she is licensed to sell.
- Corporate control of templates, special promotions, etc.
- Easy, timely updates for regulatory and other content
- Regional managers can adjust field accounts, budgets, etc
- Automated routing for approvals if necessary
- Customizable reporting on activity and results
Reporting tools provide the analytic capabilities you need to continually improve performance.
Data Management: Production Efficiency
Multiple data sources come together in production. Thanks to long-standing relationships with technology providers, Pii has accumulated a deep knowledge of the separate systems that interact in personalization marketing:
- Web programming
- List management (corporate, local and third-party lists)
- Data overlays and enhancement
- Data-to-print integration
- Mail management
The flow of data — from prospect lists to postal presorting — drives the flow of production. Accurate, timely production drives your results.